Whether you are a start-up looking for a fractional CMO to shape your strategy and lead your marketing function, an established brand looking to improve performance or an entrepreneur in need of business and marketing advice - I can help.
Unlike specialist media, digital or creative agencies, my expertise covers business strategy and the full marketing mix. I can help with anything from brand awareness to product launch commercials, digital media, defining and presenting your offer to buyers, and working with retailers on category management and visual merchandising. With strong expertise in both online and offline marketing, I have a network of partners and freelancers to bring in specialist skills and additional resources as needed.
With over a decade of experience turning around brand performance, managing small creative agencies and big media houses, I can also help when it comes to working with your existing partners. Most importantly, I know what it takes to drive change on a budget and with limited resources, so you can be sure I will deliver value wherever you are on your journey.
"I’ve worked with Jennika for a number of years covering numerous and different projects and I’ve come to admire her mindset, which always made for a productive and stimulating relationship. Her biggest strength is her capacity to spot problems and then identify solutions - she interrogates everything, making sure to leave no stone unturned. A massively smart, strategic and creative professional."
- Gen Goldfinch, Founder, SayHello Agency
Founder Bio
Jennika has held marketing positions in leading consumer goods companies (incl. L'Oréal, Johnson & Johnson) both in local sales organisations and regional head offices, working with markets across Europe, Middle East, US and Asia. Passionate about brand building and consumer behaviour, she has launched and repositioned several brands to better meet consumer needs and drive incremental revenue.
Her pragmatic approach is open and honest, not afraid to challenge the status quo and always looking to find new ways of improving performance. An inspirational leader experienced working across all levels of the organisation and across cultural boundaries, she combines creativity with a rock solid commercial marketing foundation. As an ICF Certified Growth Coach, she is committed to helping not just businesses but also people reach their full potential, and is able to use her coaching background to bring out the best in your organisation.
She has strong experience delivering brand turnaround and new ways of working across multiple industries including niche luxury brands, celebrity licensed products, healthcare, cosmetics, SAAS, premium services, homewares, private aviation and computing accessories. This gives her the unique ability to dive into a new project and quickly see the bigger picture, and her practical hands-on approach ensures the proposals are doable.
If you have a business or marketing challenge that could benefit from an external viewpoint or are simply looking for some advice, book a call today.
Jennika Kalliala
Founder, CEO