Aven Brook Consulting Ltd (hereinafter Aven Brook Consulting; “we”, “us”, “our”) is a company registered in England and Wales with company number 13906354, whose registered address is 71-75 Shelton Street, Covent Garden, London WC2H 9JQ.
We take the privacy, including the security, of personal information we hold about you seriously. This privacy notice is designed to inform you about how we collect personal information about you and how we use that personal information. You should read this privacy notice carefully so that you know and can understand why and how we use the personal information we collect and hold about you.
You can get hold of us in any of the following ways:
a) by e-mailing us at info@avenbrookconsulting.com; or
b) by writing to us at Aven Brook Consulting Ltd, 71-75 Shelton Street, Covent Garden, London WC2H 9JQ
We do not have a Data Protection Officer, but if you have any questions about this privacy notice or issues arising from it then you can contact us by the means described above.
We may update this privacy notice from time to time. This version was last updated on 29 March 2022.
Details of how and why we use personal information:
1. We are only able to use your personal information for certain legal reasons set out in data protection law. There are legal reasons under data protection law other than those listed below, but in most cases, we will use your personal information for the following legal reasons:
a) Contract Reason: this is in order to perform our obligations to you under a contract we have entered into with you;
(b) Legitimate Interests Reason: this is where the use of your personal information is necessary for our (or a third party’s) legitimate interests, so long as that legitimate interest does not override your fundamental rights, freedoms or interests.
(c) Legal Obligation Reason: this is where we have to use your personal information in order to perform a legal obligation by which we are bound; and
(d) Consent Reason: this is where you have given us your consent to use your personal information for a specific reason or specific reasons.
2. So that we are able to provide you with services that you purchase from us, we will need your personal information. If you do not provide us with the required personal information, we may be prevented from supplying the services to you.
3. It is important that you keep your personal information up to date. If any of your personal information changes, please contact us as soon as possible to let us know. If you do not do this then we may be prevented from supplying the services you have contracted.
4. Where we rely on consent for a specific purpose as the legal reason for processing your personal information, you have the right under data protection law to withdraw your consent at any time. If you do wish to withdraw your consent, please contact us using the details set out at the beginning of this notice. If we receive a request from you withdrawing your consent to a specific purpose, we will stop processing your personal information for that purpose, unless we have another legal reason for processing your personal information, in which case, we will confirm that reason to you.
5. Sometimes we may anonymise personal information so that you can no longer be identified from it and use this for our own purposes. In addition, sometimes we may use some of your personal information together with other people’s personal information to give us statistical information for our own purposes. Because this is grouped together wither other personal information and you are not identifiable from that combined data we are able to use this.
6. Under data protection laws we can only use your personal information for the purposes we have told you about, unless we consider that the new purpose is compatible with the purpose(s) which we told you about. If we want to use your personal information for a different purpose which we do not think is compatible with the purpose(s) which we told you about then we will contact you to explain this and what legal reason is in place to allow us to do this
7. What data we collect and why we collect it
(a) We usually collect Identity Information, Contact Information, and Marketing Information directly from you when you fill out a form, survey or questionnaire, purchase services and/or digital content from us, contact us by e-mail, telephone, in writing or otherwise. This includes the personal information which you provide to us when you subscribe to our mailing list, enter a competition or survey.
(b) We may also receive Website, Device and Technical Information automatically from technologies such as cookies which are installed on our website.
(c) Contact forms
i. When you fill in a form through the Site, we may ask you to provide us with, including but not limited to, such information as:
1. Your name, email address, phone number, social accounts
2. Information related to your company and business
3. Other personal information you choose to submit through the form
(d) Analytics
i. We use Google Analytics to help us understand how our visitors use the Site — you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/
ii. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout
8. How long we retain your data
(a) We will only hold your personal data for as long as is necessary. How long is necessary will depend upon the purposes for which we collected the personal information and whether we are under any legal obligation to keep the personal information (such as in relation to accounting or auditing records or for tax reasons). We may also need to keep personal information in case of any legal claims.
9. Marketing
(a) You may receive marketing from us about similar goods and services, where either you have consented to this, or we have another legal reason by which we can contact you for marketing purposes.
(b) However, we will give you the opportunity to manage how or if we market to you. In any e-mail which we send to you, we provide a link to either unsubscribe or opt-out, or to change your marketing preferences. To change your marketing preferences, and/or to request that we stop processing your personal information for marketing purposes , you can always contact us on the details set out at the beginning of this notice.
(c) If you do request that we stop marketing to you, this will not prevent us from sending communications to you which are not to do with marketing (e.g. information related to serviceswhich you have purchased from us).
(d) We do not pass your personal information on to any third parties for marketing purposes.
10. Third Party Websites
(a) Our website may contain links to third party websites. If you click and follow those links then these will take you to the third party website. Those third party websites may collect personal information from you and you will need to check their privacy notices to understand how your personal information is collected and used by them.
11. Your Rights Under Data Protection Law
(a) Under data protection laws you have certain rights in relation to your personal information, as follows:
i. Right to request access: (this is often called ‘subject access’). This is the right to obtain from us a copy of the personal information which we hold about you. We must also provide you with certain other information in response to these requests to help you understand how your personal information is being used.
ii. Right to correction: this is the right to request that any incorrect personal data is corrected and that any incomplete personal data is completed.
iii. Right to erasure: (this is often called the “right to be forgotten”). This right only applies in certain circumstances. Where it does apply, you have the right to request us to erase all of your personal information.
iv. Right to restrict processing: this right only applies in certain circumstances. Where it does apply, you have the right to request us to restrict the processing of your personal information.
v. Right to data portability: this right allows you to request us to transfer your personal information to someone else.
vi. Right to object: you have the right to object to us processing your personal information for direct marketing purposes. You also have the right to object to us processing personal information where our legal reason for doing so is the Legitimate Interests Reason (see section 4 above) and there is something about your particular situation which means that you want to object to us processing your personal information. In certain circumstances you have the right to object to processing where such processing consists of profiling (including profiling for direct marketing).
(b) In addition to the rights set out above, where we rely on consent as the legal reason for using your personal information, you have the right to withdraw your consent.
(c) If you want to exercise any of the above rights in relation to your personal information, please contact us using the details set out at the beginning of this notice. If you do make a request then please note:
i. we may need certain information from you so that we can verify your identity;
ii. we do not charge a fee for exercising your rights unless your request is unfounded or excessive; and
iii. if your request is unfounded or excessive then we may refuse to deal with your request.